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Introduction to International Background Screening of Job Candidates
Employers have long recognized that conducting due diligence on new hires is a mission critical task. Firms cannot afford to be sidetracked by employee problems such as workplace violence, theft, false resumes, embezzlement, harassment or trumped-up injury claims. Employers can be the subject of lawsuits for negligent hiring if they hire someone that they should have known, through the exercise of due diligence, was dangerous, unfit or unqualified.

Visual Effects and Animation Industry Goes 2.0 by Rethinking Talent Acquisition
The digital entertainment industry witnesses the launch of the fastest growing professional network for visual effects artists and animators called vfxConnection.com. More than 6,000 artists from 65 countries have already joined this community to increase their visibility while companies are jumping on board to utilize this free resource that aids their recruiting process.

What Motivates Physicians to Succeed? Money Isn't Most Important
While doctors place considerable importance on their current and future earnings, compensation alone is not the greatest motivation for career satisfaction, according to an article entitled "Motivating Physicians" appearing in the latest issue of the Jackson & Coker Industry Report.

What Works When Working with Recruiters
What Works When Working with Recruiters By Selena Dehne, JIST Publishing http://msn.careerbuilder.com/Article/MSN-1903-Job-Info-and-Trends-What-Works-When-Working-with-Recruiters/?sc_extcmp=JS_1903_home1&SiteId=cbmsnhp41903&ArticleID=1903>1=23000&cbRecursionCnt=1&cbsid=9682fcdfaa76487188011c26c4071de6-296049011-JI-5

HRAdvance is publishing client results by industry of health plan dependent eligibility
Because corporate officers have a fiduciary responsibility to reduce health benefits costs, HRAdvance is publishing client results by industry of health plan dependent eligibility audit cost savings.

Michael A. DiPiano Appointed to CyberShift Board of Directors
Investment Executive Rejoins Board, Replaces Partner Brian Murphy

EXECUTIVE RECRUITMENT HIT BY LARGE AND FAST RECESSION
Declines felt across all regions and industries in quarter one, but former industry strengths are set to reappear.

Applied Research Corporation Executive to Reveal How Leaders Create Influence
Applied Research Corporation Executive to Reveal How Leaders Create Influence Through Presentation Skills at Upcoming Northern N.J. ASTD’s Professional Development Program

Affiliated Delta Dental companies post enrollment gain of 1.2 million enrollees
Fifteen-state area shows substantial growth in all its geographic regions

Effective Measurement of Employee Recognition Programs Can Benefit the Boardroom and Beyond
Globoforce Unveils ‘Five Steps to Measurement Success’ to Help HR Leaders Build the Business Case for Strategic Recognition in a Recession

Leading Wholesaler Streamlines Employee Time and Labor Management with UltiPro®
Ultimate Software (Nasdaq:ULTI), a leading provider of end-to-end strategic human resources, payroll, and talent management solutions, today announced that BWI Companies, a leading supplier of garden, nursery, turf, landscape, and agricultural supplies, is adding value across its organization by using UltiPro Workplace.

UK's First Social Media In Recruitment Conference -- 16th July 2009, London
A brand new conference dedicated to Social Media In Recruitment will take place in London on the 16th July 2009.

Management In Real Life column the top five performance show stoppers frustrating most organizations
Change management and performance expert Kevin Herring identifies in this month's Management In Real Life column the top five performance show stoppers frustrating most organizations.

SelectMinds and Sonoa Systems Partner to Bridge the Gap Between Corporate & Consumer Social Networks
Partnership Enables Private Corporate Networks to Connect with Popular Social Sites Including Twitter and Facebook

SelectMinds and Sonoa Systems Partner to Bridge the Gap Between Corporate & Consumer Social Networka
Partnership Enables Private Corporate Networks to Connect with Popular Social Sites Including Twitter and Facebook

Employees in the Dark on Disability
Economic downturns are a time when people really want to get their arms around their financial health and security. But a recent CIGNA study unveils that most workers in America are misinformed when it comes to how – or even if – they are financially protected if faced with a disabling illness or injury.

A Failure of Leadership
The mistakes of a new leader are shared via a case study. The leadership basics that would have created a smooth transition vs. disengaged staff and lagging business results are outlined.

Warning! Values May Be Detrimental to Your Organization’s Health
What percent of your employees can identify your organization’s values? How many of those individuals can tell you what each value “looks like” in terms of their own performance? Unless you are able to answer nearly 100%, you may want to consider taking these steps to improve the health of your organization!

SaaS.com Presenting and Exhibiting at Upcoming ITLMA Annual Conference
WebApps, Inc. a.k.a. SaaS.com (www.SaaS.com), a leading provider of Software as a Service (SaaS) with a major push in Workforce Management Solutions, is set to exhibit and take part in two presentations at the upcoming Independent Time & Labor Management Association (ITLMA) Annual Conference and Exposition.

Cytiva Announces New Upgrade to SonicConnect
SonicRecruit’s flexible toolset for HRIS interface gets new flexibility and capability

Human Capital Institute and Camden Consulting Group Announce Talent Management Forum
Half-Day Event Preceding Workforce Planning Conference to Feature Stephen Pagliuca, Managing Partner and Executive Committee Member of the Boston Celtics

Scotiabank’s Toronto Customer Contact Centre receives Platinum Contact Center Employer of Choice®
Scotiabank’s Toronto Customer Contact Centre receives Platinum Contact Center Employer of Choice® certification for 2009

HROA Fetes Award Winners at Recent Gala; Winners Lauded for Taking Action in Challenging Times
Buyers and Sellers Convene at Premier New York City Venue during HRO World Event

Delta Air Lines Extends Recruitment Processing Contract Duration to 5 Years
PeopleScout, a leading provider of end-to-end recruitment processing and employee retention solutions, announced that Delta Air Lines has agreed to extend its current recruitment processing agreement from 3 years to 5 years. Under the new agreement, PeopleScout will support hiring and recruiting in 15 languages for positions in Delta-staffed locations around the world.

TalentDrive and Visibility Software Announce Recruitment Technology Partnership
Brings Comprehensive Recruitment Process Solution to Recruiters

30,000-Employee P.F. Chang’s Selects UltiPro® for Human Capital Management
30,000-Employee P.F. Chang’s Selects UltiPro® for Human Capital Management Delivered through Software-as-a-Service

Ultimate Software’s CIO Bill Hicks Presents at American Payroll Association’s 27th Annual Congress
There’s a fast-growing trend to streamline payroll and human capital management through Software-as-a-Service (SaaS).

HR Chally representatives participate in 2009 SIOP Conference
HR Chally was once again well represented at the 2009 Society for Industrial and Organizational Psychology (SIOP) in New Orleans which was held April 2-4. Chally team members Megan Leasher, PhD., James Killian, PhD., and Suzanne Dean, M.S. shared leading edge organizational practices in several in-depth and informative presentations relevant to major topics on talent management and changes in business.

Drug Information Association (DIA) Launches New Online Career Center
The Drug Information Association (DIA), the premiere neutral, global, multidisciplinary association of professionals involved in the lifecycle management of biopharmaceuticals, announces the launch of its new online Career Center--a highly targeted resource for online employment connections.

TalentDrive and Visibility Software Announce Recruitment Technology Partnership
Brings Comprehensive Recruitment Process Solution to Recruiters

Joan Lloyd's HR Words of Advice: The Dynamics of Managing Non-profit Board Members
Managing any group of people has its challenges, but managing volunteers can be a little like herding fish. Joan Lloyd shares her advice.

Shaker Consulting Group, Inc. sponsors 5th Annual Seattle Staffing Symposium
Shaker Consulting Group, Inc. sponsors 5th Annual Seattle Staffing Symposium Wednesday, June 3, 2009. This program has become a “MUST ATTEND” event for recruiters in the Pacific Northwest. Prominent staffing leaders from across the country will present. Keynote speakers include Scott Pitasky of Microsoft and Penelope Trunk of Brazen Careerist. The conference will be held at the Meydenbauer Center in Bellevue, WA.

Aflac Tops the Global Insurance Industry for Reputation
Reputation Institute Says Aflac Among Top 50 Reputable Companies Around the World

Aflac Incorporated to Webcast 2009 Financial Analysts Briefing
Aflac Incorporated (NYSE: AFL) announced today that it will webcast its annual Financial Analysts Briefing on May 19 and 20, 2009. Aflac's management will discuss its operations in Japan and in the United States as well as the company's earnings outlook. The schedule of the business meeting webcast is as follows:

Adjusting to the Brave New World of 403(b) for plan sponsors
A Webcast – Presented By: Morgan, Lewis & Bockius LLP and Cammack LaRhette Consulting

Majority of Fortune 100 Employers Offer Only Defined Contribution Plans to New Salaried Employees, W
Hybrid Pension (Cash Balance) Plans Become More Prevalent Than Traditional Pension Plans for the First Time

Great News for Employers and Job Seekers: No Credit Card Required for this Job Search Site
Employers and Recruiters can now quickly post jobs for free and job search candidates can post resumes at no charge. While most employment, career and job search sites ask for a credit card and offer free trials, www.LotsofJobs.Net offers the same services with no credit card required.

Using Work force Analytics to Make High-Certainty HR Decisions in Uncertain Times
Register Now for IHRIM's May 13 Webinar We are in a deep global recession and no one really knows for how long and how bad it will be. Companies that intend to survive or even prosper during this period must be nimble, focused and careful. Decisions made during this downturn are a matter of organization survival or failure. Among the most important are those related to an organization’s work force, as it represents more than 50 percent of overall operating expenses and drives productivity.

Arbita Attends, Presents, Sponsors and Exhibits at 2009 IHRIM HRMStrategies and Technology Expositio
Leading Recruitment Marketing Technology, Media and Services Firm Lends Support to Treasured Professional Association

Human Capital Institute Announces Featured Speakers for Upcoming Strategic Talent Conference
The Human Capital Institute (HCI), a global professional association and think tank that is advancing the science of strategic talent management, today announced speakers and presentations to be featured at the HCI Strategic Talent Acquisition Conference, to be held June 9 and 10 in San Francisco.

Gambling
What does it mean to have a gambling addiction? Did you know that your kids may be gambling on line, or betting in sports pools that they consider harmless entertainment? Rebecca Harris has some answers.

Recycling Isn't Always Ideal
Dianna Booher warns beware of the blank stare.

One-in-Five Employers to Hire Summer Workers Amid Competitive Seasonal Job Market
Workers surveyed reveal some of the most unusual summer jobs.

The CEO Can Handle Truth on Sales Performance
Each month or quarter when senior sales leaders meet with the CEO or get invited into the boardroom, substantiating why the number was missed or why the number was made is always a difficult challenge. Patrick Stakenas shares more.

Morale Problem? Look in the Mirror
Many Canadian organizations are experiencing deep and debilitating morale crises, just as they're trying to cope with a challenging business climate. How do managers motivate those who are not committed? Jim Clemmer shares his advice.

Business Guide to Employment Background Checking
Businesses have high standards when hiring and performing background checks on applicants and employees is an effective way to discover potential issues.

Visa-Related Considerations for HR Managers Handling Layoffs
As the economy continues its unpredictable decline, many businesses are seeing more and more layoffs. The aftershocks of a decimated workforce undoubtedly have an affect on the team that's left behind to pick up the pieces, often charged with doing more, with a lot less. While it's difficult for any type of business to deal with, technology companies are being hit especially hard, due to the fact that many of their employees are foreign national visa holders. Finding a way to navigate these issues -- losing specialized employees that are hard to bring back temporarily or permanently when the tide finally turns -- is posing many problems for human resource managers. However, there are some solutions that these high-profile companies should take into consideration. Maryanne Kline, associate at Sullivan & Worcester Immigration Department, has outlined these suggestion in the article below, providing positive insight for businesses interested in making changes in their workforces, but whose leaders are unsure of the necessary steps for a smooth transition.

Webinar: Impact of HR Initiatives on Employee Engagement and Company Culture during a Recession
Globoforce Webinar to Explore the Favorable Impact HR Initiatives Can Have on Employee Engagement and Company Culture during a Recession Industry Experts Ann Bares, Jon Ingham and Derek Irvine to Discuss Utilizing Recognition, Compensation and Human Capital Management as a Catalyst for Positive Culture Change

Start Making Money with your Resume on ClickJobs
Revolutionizing the recruitment industry with a first-of-its-kind Pay-for-Contact model • No subscription fee, employers pay for contact information of the candidate (Pay per contact model) • Job-seekers get paid when their (or their referrals) contact information is viewed • Job postings are entirely free

Web 2.0 Integration Upgrades Added to SmartSearch Talent Acquisition
Industry-leading applicant tracking system enhances ability to source passive candidates on popular business and social networking sites including LinkedIn, Facebook and Twitter

Human Capital Institute Announces Featured Speakers for Upcoming Workforce Planning Conference
The Human Capital Institute (HCI), a global professional association and think tank that is advancing the science of strategic talent management, today announced speakers and presentations to be featured at the HCI Workforce Planning Conference, to be held June 16 and 17 in Boston.

Gary Capone Slated to Present Job Search Strategies for Supply Chain Professionals at 2009 APICS
The 2009 APICS International Conference will include a professional advancement course teaching Job Search Strategies for Supply Chain Professionals presented by executive recruiting firm owner, Gary Capone.

CareerBuilder® to Sponsor the 2009 JobDiva User Conference
JobDiva, Inc. announced today that CareerBuilder will sponsor its 3rd annual User Conference, "Learn More to Earn More", to be held at the Roosevelt Hotel in Manhattan, NY on June 5th and 6th, 2009.

Boosting Employee Energy and Reducing Stress in Today’s Workplace
Health Enhancement Systems offers a free guide for employers on how to minimize workplace stress.

Jobs Report News: U.K., Australia, and Canada Outsource More Jobs to U.S. Workers
Jobs Report News: Web development, administrative support, and writing top the list of online jobs outsourced to U.S. workers from the U.K, Canada, and Australia.

The Beacon Group’s Strategic Readiness Poll Indicates Leaders are Focused and Engaged
These are unusual and challenging times. Most of us have never seen anything quite like it. The scale, scope and surprise of this downturn and its impact on all sectors of the economy has caught most people off guard. Look at the impact on General Motors and Chrysler! The question we now all need to answer is ... WHAT? What to do? What to think? What to say? What to decide?

SurePayroll to Plant Trees in Honor of New Customers Helping the Environment By Using Direct Deposit
In honor of Direct Deposit Month, SurePayroll will plant trees for new customers who choose direct deposit as their main payment method.

Hummingbird Reinvents Life Coaching with AboutMyLifeStages.com
New website helps employers encourage healthy, more balanced lifestyles in this turbulent economy.

LifeCare® Offers Tips for Evaluating Nursing Homes
This release shares tips from LifeCare, Inc. on how to determine which nursing homes can best serve the needs of older loved ones.

Telcobridges' New TCOGreen Campaign Helps Operators and Solution Providers
Telcobridges' New TCOGreen Campaign Helps Operators and Solution Providers Reduce Their Carbon Footprints and Minimize the TCO of Their Telecommunications Solutions TelcoBridges' "Green IT Architecture" Provides the Industry's Greatest Balance of Performance, Density, Space Savings and Power Efficiency

Revolutionary New Service Changes the Job-Hunting Landscape
During this unprecedented recession, unemployment rates are soaring and there's tremendous competition for every available job. Therefore, it's more critical than ever for job seekers to differentiate themselves during the interview process. Today, many people are looking for jobs for the first time in years - or even decades - after being laid-off from long-time positions due to the economic downturn. And college graduates are facing unparalleled challenges trying to find their first jobs during this difficult economic climate. Now, www.360JobInterview.com, a revolutionary new service, is changing the landscape, helping job seekers get noticed and get hired.

Anna Berger, CPA-CEO/President of ICDC College - Nominated for the Annual Women Making a Difference
Anna Berger, CPA - CEO/President of ICDC College is nominated for the Annual Women Making a Difference Award for Owner/CEO of the Year by Los Angeles Business Journal and will be recognized at their Luncheon and Award Ceremony on May 5, 2009. ICDC College provides the vehicle for students to become educated, trained and employable.

In a Turbulent Economy, Retailers Turn to Alterna Recruiting Solutions' Retail Talent Search
To help ease the unique challenges facing the retail industry during this economic downturn, Alterna Recruiting Solutions recently launched Retail Talent Search a new talent research service aimed at offering retailers a high-quality and affordable solution.

Driving Results Through Social Networks - 600 Word Review
Driving Results Through Social Networks explores the business applications of network analysis and offers a unique set of insights into ways that network analysis can be used as a strategic tool to generate value in organizations. Find out more. Read this review.

Driving Results Through Social Networks - 300 Word Review
Driving Results Through Social Networks explores the business applications of network analysis and offers a unique set of insights into ways that network analysis can be used as a strategic tool to generate value in organizations. Find out more. Read this review.

Driving Results Through Social Networks - Summary
Not enough time to read the latest books? Enjoy this review of Driving Results Through Social Networks: How Top Organizations Leverage Networks for Performance and Growth and catch up on the industry buzz.

Driving Results Through Social Networks
Enjoy this complete review of Driving Results Through Social Networks: How Top Organizations Leverage Networks for Performance and Growth.

Foreign Companies in China Cautious of Hiring Local Graduates
China is expecting increased hiring towards the end of 2009. That's good news for graduates; however foreign companies are not so sure. Pacific Bridge shares this report.

4 Methods Help You Hire the Best Sales Reps
How can managers hire highly productive sales reps? Dr. Michael Mercer shares his methods.

Joan Lloyd’s HR Words of Advice: HR Role: Strategic Versus Employee Advocate?
Can HR professionals be both strategic business partners as well as employee advocates? Joan Lloyd tackles the question.

HR Trends and Challenges
Unum shares a study on the changing U.S. demographic, economic and social landscape of the workplace.

A Tale of Two Buses


Analyst John Sumser to Appear on May 7 Webinar at HRmarketer.com
Noted HR analyst will present “HR Marketplace Realities and Backyard Marketing” in partnership with industry’s largest marketing firm

LifeCare® Answers Record Number of Financial Calls
LifeCare® Answers Record Number of Financial Calls; Finances Now Exceed Child Care as Workers' Top Concern This release shares details about the rapid rise in the number of calls that LifeCare, Inc. is receiving from working families for assistance with financial issues.

WorldatWork Launches Online Community for HR and Total Rewards Professionals
WorldatWork has recently launched the WorldatWork Online Community. Open to the public, this community is designed to give compensation, benefits, work-life and rewards professionals a virtual forum to interact and connect with industry peers.

HR Chally Launches TQSalesM - Total Quality Management Techniques for Sales with Guaranteed Results
Total Quality Management (TQM), the data-driven methodology for eliminating defects in organizations based on standards, measurements, and repeatable processes, has provided undeniable success for organizations around the world by eliminating waste and improving productivity. HR Chally has utilized their 35+ years of sales research and excellence in predictive/analytic sales performance and launched a new sales management solution. This solution, called TQSalesM, leverages processes associated with Lean, Six Sigma and TQM for managing sales talent.

Lunching and Learning: A Perfect Combination
What is a Lunch and Learn Program? Here’s a terrific win/win strategy that will help employees stay healthy and motivated, learn something new and get away from their desks during lunch—all at the same time. All of this is possible through a new initiative called Lunch and Learn, a speaker program offered to employees during the lunch hour.

United Benefit Advisors Launches New Compliance Solutions Program
Employer Webinar Series is the Cornerstone for Understanding Rapidly Changing and Complex Compliance Regulations

77% of workers cite positive effects from recession
SILVER LINING? Seven Out of 10 Workers Surveyed Say Recession Has Had Some Positive Career Impact

Workscape to Demonstrate Latest Outsourced Benefits Solution
Workscape to Demonstrate Latest Outsourced Benefits Solution - OBA Enterprise - at Upcoming NEEBC Benefit Fair

Robert Lis Joins Buck Consultants as Director
Robert Lis has joined Buck Consultants as a Director of New Business Development in the Berwyn, PA office.

SMARTPOST INCREASES GREEN HIRING OPTIONS THROUGH ITS INDUSTRY-LEADING E-MEDIA LIBRARY
Green job sites help companies meet growing demand for environmental positions

More Women Turning to Social Security Disability Benefits; Mothers Should Know Their Options
Women's rate of disability increases by 72 percent since 1999.

Listening Up in a Down Economy: Better Hearing Institute Launches Public Service Campaign
The Better Hearing Institute (BHI) launched today a public service campaign for Better Hearing and Speech Month: Listening Up in a Down Economy. The campaign focuses on how hearing health affects job security, performance, and employment opportunities. BHI is encouraging people of all ages who are either seeking employment or who want to protect their jobs to make sure that unaddressed hearing loss does not pose a barrier to employment success. BHI is offering an online hearing test (www.hearingcheck.org) where people can quickly and confidentially assess if they need a comprehensive hearing check by a hearing professional.

Ceridian LifeWorks Offers an Educational Web Forum on How to Drive Success of Workplace Health
Getting Measurable Results From Your Health and Wellness Program will be broadcast live at 1 p.m. EST on Wednesday, May 13, 2009.

JobApp Network Reports Record Growth and Secures Credit Facility to Fuel Expansion
JobApp Network, the provider of the leading web and IVR hiring management system for employers with hourly employees, announced a fifth consecutive record quarter of revenue growth. Additionally, during the months of March and April 2009 JobApp signed 27 new multi-unit client agreements.

I-9Seminars.com to Hold its HR Immigration Specialist Certification Program
I-9Seminars.com is bringing a unique full-day HR Immigration Specialist Certification Program with award-winning expert to the Las Vegas Chamber of Commerce on June 3, 2009.

"Out Sick". Sageview Consulting Offers Employers Advice to Keep Employees Safe, Educated & Motivated
Sageview Consulting, a leading provider of human resource management and consulting offers worried employers the answers they need to mitigate panic in the workplace and shares insight on precautions employers can take to help minimize the spread of the swine flu outbreak.

Astra HR Launches HRVantage -- A Proprietary Assessment Tool Helping Businesses Improve Compliance
Astra HR, a leading provider of innovative outsourced human resource management solutions, today announced the launch of its proprietary HR assessment tool. HRVantage. This is a free assessment tool that Astra HR created to help business owners and HR professional's evaluate internal policies to ensure they are compliant with government employment regulations.

GlobalPay, Inc. Offers Fully Integrated, International Payroll Solution
GlobalPay, Inc. announces the release of its international payroll solution, The GlobalPay System.

2009 Job Outlook for Teens-Stimulus Package Offers Some Hope
Teens seeking paying part-time and/or summer jobs will find the 2009 Stimulus Act provides $1.2 billion for youth activities, including the creation of one million summer jobs for youths. The bill also extends from age 21 to age 24 the age of eligibility for youth services to allow local programs to reach young adults who are unemployed and not in school, says Renée Ward, founder of http://Teens4Hire.org.

HCI Announces Speakers for Workforce Planning Conference in Boston, June 16-17
Event to Draw Nationwide Audience of Talent Management Professionals

Directors Believe Executive Pay Programs Need to Change, Watson Wyatt Survey Finds
A majority of directors who serve on corporate boards believe that the executive pay programs of U.S. companies need to change as a result of the financial crisis, according to a new survey by Watson Wyatt, a leading global consulting firm.

Event to Draw Nationwide Audience of Talent Management Professionals
Human Capital Institute Announces Featured Speakers for Upcoming Strategic Talent Acquisition Conference, June 9 and 10, 2009 in San Francisco

Jobs2Web and Microsoft to Discuss Web 2.0 Recruiting at Upcoming Staffing Management Association
Jobs2Web and Microsoft to Discuss Web 2.0 Recruiting at Upcoming Staffing Management Association Symposium

Beeline Contingent Workforce Solutions to Exhibit at the 94th Annual Institute for Supply Management
Beeline, the workforce solutions business unit of MPS Group, Inc. (NYSE:MPS), today announced that it will exhibit at the 94th Annual Institute for Supply Management Conference, May 3-6, 2008, in Charlotte, North Carolina.

The Conference Board Appoints European Managing Director
Rainer Schultheis has been appointed Managing Director of The Conference Board for Europe, the Middle East and India. He is a former Senior Vice President for Unilever and was most recently Managing Director for India and the Middle East at The Conference Board.

Blue Ridge APICS to Provide Job Search Advice for Operations and Supply Chain Professionals
The May APICS meeting in Harrisonburg, VA will focus on job search advice for operations and supply chain careers.

Business Productivity Expert Pat Lynch Believes Employee Free Choice Act is a Wake Up Call
The proposed Employee Free Choice Act (EFCA) requires employers to make a conscious decision about how they treat their employees every day. Those choices will influence the attractiveness of union representation to workers. Pat Lynch, president of Business Alignment Strategies, Inc., a firm that helps clients optimize business results, is available to discuss the topic in more detail and/or provide contributed articles and commentary.

Why Companies–Now More Than Ever—Should Offer Outplacement Services
And why—now more than ever—their displaced employees should embrace it.

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