Recruiting skilled professionals from other countries is difficult enough without letting cultural differences or local customs get in the way. While it is important to be consistent in how you represent your organization, it is equally important to realize that “one size does not fit all” situations. This webcast will examine how a consortium of British Columbia healthcare employers (Fraser Health, Provincial Health Services Authority, Providence Health and Vancouver Coastal Health) developed a collective brand to help them recruit cost-effectively outside of Canada. Through methodical trial and, yes, error, Nurse Vancouver has become a recognized and sought-after brand in Great Britain, resulting in ever-increasing numbers of hires at lower costs.
This webcast has been approved for 1.0 International recertification credit through HR Certification Institute.
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